Joining hands with the World Expo, the National Chamber of Exporters of Sri Lanka, the exclusive Chamber representing Sri Lankan Exporters has spearheaded this important trade exhibition to showcase Sri Lankan Export Products and Services, as well as Services by Service Providers to Exporters. This event will undoubtedly form the ideal platform for Sri Lanka to explore the immense opportunities of the Middle Eastern Region and to advance on the bilateral trade relationships that exist between the countries.
The event is graced by the Trade Minister, Bandula Gunawardane and the Chairman of the Export Development Board Suresh de Mel with other dignitaries representing Sri Lanka in the region. There are 50 exhibitors from the following sectors highlighting the rich resource offerings of the island enabling people to meet people worldwide and be empowered to shape the future by unlocking the immense potential of our nation.
The standalone Sri Lanka Export Brands is housed in a separate exhibition Hall B1 North Expo 2020 at Dubai Exhibition Centre. The Dubai Exhibition Centre selected by the NCE, is excellently located within the Expo 2020 Dubai site, is a state-of-the-art multipurpose venue, spread across 45,000 sqm.
The exhibitors will benefit immensely as the Expo Dubai main event attracts a large crowd targeting the B2B as well as B2C segments. This novel venture by the NCE is fully supported by the Sri Lankan Mission in the UAE as well as the SL Missions and Trade Chambers in neighbouring Gulf countries.
The Sri Lankan BusinessCouncil in Dubai & Northern Emirates, an organization consisting of Sri Lankan Entrepreneurs and Senior Professionals in the UAE with a mission to maintain, support, promote and encourage trade, investment, technical and economic cooperation, employment and tourism between Sri Lanka and the UAE has also partnered with the NCE to promote the event and connect businesses with the Exhibiting Companies.
Also, tremendous support has been extended by the Sri Lankan Foreign Ministry and Sri Lankan Consulates in many countries in promoting this exhibition.Ravi Jayawardena, President of the Chamber stated that The event branded as ‘Sri Lanka Export Brands Expo 2020’ will showcase products and services to the UAE and rest of the Middle East markets also coinciding with the Gulf Food Exhibition, where food product sellers and buyers around the world come to Dubai for trading. NCE, understating the importance of the event, has conducted its marketing campaign in all the Middle Eastern Countries. This was made possible with personalised visits to some of the Trade Chambers and engaging their Memberships, efforts by all Sri Lankan Missions in the region inviting potential customers and publicity in print as well as electronic media. Due to the adverse effects caused by the coronavirus pandemic, Sri Lankan exporters are experiencing numerous challenges in sustaining export revenue and growth. However, remaining optimistic and upbeat, the World Expo provides a greater platform for Sri Lankan exporters to reach the right people, expand the business and develop the global network.
The Chamber is confident that this initiative will open up fresh avenues for the country’s exports to reach greater heights by expanding the global market share. Staying true to its greater mission of supporting the country’s export sector, the Chamber has organized this single country exhibition to reach new markets, meet new people and cultures.
With the coinciding Gulf Food Expo 2020, the Chamber expects a higher number of regional and international visitors and UAE nationals to visit the exhibition during this period.