For the first time at an international “World Expo” event, promotion of Sri Lankan products and services are to be organized by The National Chamber of Exports of Sri Lanka (NCE) taking the initiative of organizing a special event on 17 to 20 February at the Dubai Expo 2020.
The standalone Trade Exhibition named “Sri Lanka Export Brands” will be housed in a separate exhibition Hall B1 North EXPO 2020 at DUBAI EXHIBITION CENTRE.
“The Venue selected by the NCE , the Dubai Exhibition Center (DEC) , is located just 300m from the heart of the Expo 2020 Dubai site, is a state-of-the-art multipurpose venue, spread across 45,000 sqm, an official from NCE said.
The DEC is designated for special events only and away from country pavilions. It is estimated that approximately 78 booths will be available for Sri Lankan exporters to display their products and services to the Middle Eastern and African Markets. The Sri Lankan pavilion has been designed to accommodate the successful conduct of business.
The NCE has launched a comprehensive marketing campaign in the above regions with the support of Sri Lankan Embassies, Trade Chambers, Business Councils and also contacting leading business houses.
As the event is coinciding with the Gulf Food Exhibition, it is envisaged that many potential customers from rest of the world too will patronize the Sri Lankan Pavilion. To facilitate the exhibitors, NCE has partnered with Sri Lankan a leading commercial bank, airline and a hotel to provide financial assistance, discounted airfares and hotel accommodation. This will be an all-inclusive opportunity for Sri Lankan Exporters who are looking to expand their markets.
The event is organized exclusively by the NCE to showcase the Sri Lankan Export Products and Services. The event will be an ideal platform for Sri Lanka to create awareness among prospective buyers, and consumers, regarding the range of Product and Service offerings of the Country.
During the past one and a half years, due to the COVID -19 impact, Sri Lankan Exporters were faced with many hurdles in reaching their markets and especially finding new buyers as overseas travels were restricted. The Dubai Expo and the Sri Lankan Export Brand Exhibition would be the ideal opportunity for then to get back in play and reach potential International Buyers.
The NCE has already commenced an aggressive marketing campaign where the Chamber has coordinated with the Sri Lankan Missions in the Gulf Region. The Sri Lankan Missions will create awareness of the event and invite potential buyers to visit the “Sri Lanka Export Brands” exhibition. The NCE is coordinating with Trade Chambers and Associations in the Gulf Region, where they have invited their members to visit the event.
As per the live event dates, a Thursday and a Friday is also included where we expect regional visitors and also many UAE nationals to visit the event. Further, we will be inviting Sri Lankan Professionals in the UAE to visit the event who could be important to discuss linkages with their business contacts. We are also coordinating with the Sri Lankan Dubai Business Council and they too will create awareness of the event amount their Business Contacts, NCE stated.
The NCE will also be creating a digital catalogue highlighting all exhibitors and will be shared with all relevant stakeholders.
As value-added services to benefit the Exhibitors the NCE has coordinated the following –
** Corporate Credit Card to cover the expenses (Up to Rs.1 Million) to be paid on ZERO PERCENT on 12 months’ instalments – offered by HNB – Official Banking Partner
** Special discounted rates for hotel and airfare – By Sri Lankan Airlines
** Excess Luggage Allowance up to 40 KG by Sri Lankan Airlines
Source: http://www.dailynews.lk/2021/10/26/business/262832/nce-takes-lead-export-promotion-dubai-expo-2020